Our StoryRaw Earth is established in 2013 by Xue, a chemist and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Australia in 2009. We honor his vision by continuing to formulate with raw shea butter handcrafted by women. We are natural, sustainably-produced goodness. Made with love for you and your Hair. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family and staffs for years. Never on animals.The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free. Through the years, we work hard on the hair treatments for all hair types. Now, we have our own factory to manufacture shampoo, conditioner, hair mask, leave in conditioner, etc with all natural ingredients. We also have a research and development department work on the formulas. To help people to start with low investment for their private label products, we have tried to integrated supply chains, now we are able to make 50 units for private label, which is not possible in past years. Cultures CultivatedThe best ingredients gathered from around the world and picked to complement perfectly.